
Core Competencies
01
DATA ANALYTICS
02
STORYTELLING
03
MARKETING STRATEGY
04
DIGITAL BRAND MANAGEMENT
My Skills
Data Analytics
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Advanced Excel - Pivot Tables
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SQL
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R
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Python
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Base SAS (Programming Language)
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Data Cleaning
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Data Mining
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Data Entry
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Data Warehousing
Market Research
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Survey Programming
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SPSS Statistics
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Critical Thinking
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Target Market Segmentation
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Customer Personas/Profiling
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A/B Testing
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Complex Problem Solving
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Qualtrics
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Reporting (Written/Presentations)
Data Visualization
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Data Ethics
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Tableau
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SAS Enterprise Miner
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Dashboard Building
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Predictive Modeling
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Customer Relationship Management (CRM)
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Forecasting (Amazon Forecast)
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Leveraging Machine Learning & Artificial Intelligence
Marketing Strategy
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Oral & Written Communication
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Product Promotion
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Project Management
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Paid Ad Campaigns
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Targeted Messaging
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Keyword Research
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Email Marketing (Mailchimp)
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Event Planning
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Scheduling & Organization
Digital Branding
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Google Ads
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Google Analytics
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Lead Generation
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Brand Development & Growth
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Digital Analytics
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Pay Per Click (PPC)
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Search Engine Optimization (SEO)
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Conversion Rate & CTR Analysis'
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UI/UX Design
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Website Engineering
Social Media Management
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Canva
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Content Creation
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Editing (Adobe Premiere Pro & Rush)
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Social Media Analytics (LinkedIn, Instagram, Facebook, Twitter)
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User Engagement Clicks Tracking
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​​Adobe Creative Suite (Photoshop, InDesign, Illustrator)
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Paid-Talent/Influencer Coordinating