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Paper Craft

Core Competencies

01

DATA ANALYTICS

02

STORYTELLING

03

MARKETING STRATEGY

04

DIGITAL BRAND MANAGEMENT

My Skills

Data Analytics

  • Advanced Excel - Pivot Tables

  • SQL

  • R

  • Python

  • Base SAS (Programming Language)

  • Data Cleaning

  • Data Mining

  • Data Entry

  • Data Warehousing

Market Research

  • Survey Programming

  • SPSS Statistics

  • Critical Thinking

  • Target Market Segmentation

  • Customer Personas/Profiling

  • A/B Testing

  • Complex Problem Solving

  • Qualtrics 

  • Reporting (Written/Presentations)

Data Visualization

  • Data Ethics

  • Tableau

  • SAS Enterprise Miner 

  • Dashboard Building

  • Predictive Modeling 

  • Customer Relationship Management (CRM)

  • Forecasting (Amazon Forecast)

  • Leveraging Machine Learning & Artificial Intelligence

Marketing Strategy

  • Oral & Written Communication

  • Product Promotion

  • Project Management

  • Paid Ad Campaigns 

  • Targeted Messaging

  • Keyword Research

  • Email Marketing (Mailchimp)

  • Event Planning 

  • Scheduling & Organization 

Digital Branding

  • Google Ads 

  • Google Analytics

  • Lead Generation 

  • Brand Development & Growth

  • Digital Analytics 

  • Pay Per Click (PPC)

  • Search Engine Optimization (SEO)

  • Conversion Rate & CTR Analysis' 

  • UI/UX Design 

  • Website Engineering 

Social Media Management

  • Canva

  • Content Creation

  • Editing (Adobe Premiere Pro & Rush)

  • Social Media Analytics (LinkedIn, Instagram, Facebook, Twitter)

  • User Engagement Clicks Tracking

  • ​​Adobe Creative Suite (Photoshop, InDesign, Illustrator)

  • Paid-Talent/Influencer Coordinating

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