Degrees & Certifications
Dive into a deeper understanding of my qualifications by accessing them here!
Education


The University of Alabama, Manderson Graduate School of Business
Master of Science in Marketing Analytics
Specialization in Data Science
GPA: 3.5/4.0 | UA Presidents List
The University of Alabama, Culverhouse College of Business
Bachelor of Science in Commerce & Business Administration
Major in Marketing | Minor in Creative Media
Cum Laude | GPA: 3.6/4.0 | UA Deans List

The Wharton School of the University of Pennsylvania
Certificate, Business Analytics
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Completing Wharton's Online Business Analytics Specialization reflects a comprehensive educational journey designed to empower leaders in the dynamic field of big data analytics. Throughout this program, I engaged with a diverse curriculum covering descriptive, predictive, and prescriptive analytics, equipping me with the knowledge and skills needed to make informed decisions across many business facets, including marketing, HR, finance, and operations. Key takeaways include the ability to articulate data's impact on recruiting/performance assessment, proficiency in data modeling for supply and demand forecasting, enhanced critical thinking for data-driven problem-solving in business contexts, and an understanding of technical tools used to predict customer behavior. As a graduate, I have not only developed essential data literacy skills but also nurtured an analytical mindset, empowering me to approach strategic decision-making confidently and effectively in my professional pursuits.
Certifications
SAS Certifications
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Google Certifications


Google Analytics Certification

Google Ads Search Certification
This certification validates my expertise in Google Marketing Platforms and highlights my ability to use Google Analytics 4 to gain valuable insights and make strategic marketing decisions.
By earning the Google Analytics Certification, Google has recognized my ability to: Setup a Google Analytics 4 property for a website or an app, Collect crucial data for a business, Use the various GA4 reporting tools and features, and Recognize key measurement features that can show the effectiveness of online marketing efforts.
This accreditation signifies my expertise in leveraging the power of Google Ads to drive targeted and effective advertising campaigns. This certification demonstrates my proficiency in optimizing search ad campaigns to maximize visibility, attract potential customers, and achieve measurable results. It showcases my ability to strategically use keywords, bidding strategies, and ad extensions to deliver successful outcomes for businesses in the digital landscape.
With this certification, I'm equipped to craft data-driven strategies that lead to increased website traffic, conversions, and business growth through Google Ads Search.
SEO Certification - HubSpot Academy

Curriculum Completed:
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SEO Basics
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On Page and Technical SEO
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Keyword Research for SEO
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​Link Building for SEO: Scaling Your Backlink Strategy
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Optimizing Your Website for Rich Results
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SEO Reporting

I achieved a flawless score on HubSpot Academy's SEO exam to attain this certification.