Portfolio | Victoria Dondanville, MS
Work Gallery
Welcome to my Work Gallery! Here, I present a curated selection of my diverse social media creations from my professional journey. These snapshots showcase my versatility across diverse industries, spanning from the dynamic legal sector to the vibrant realm of real estate, esteemed consultancy firms, and even the cutting-edge landscape of automotive engineering. These creations have played a pivotal role in enhancing the online presence of the companies I've worked with. From the polished façade of LinkedIn to the visually engaging realms of Instagram, Twitter, and Facebook, my work has left an indelible mark on multiple digital platforms. The arsenal of tools at my disposal reflects my dedication to creating visually captivating content. The brushstrokes of Adobe Photoshop, the artistry of Adobe InDesign, the user-friendly canvas of Canva, and the impactful communication facilitated by Mailchimp - these are just a few of the instruments I wield to craft compelling narratives that resonate with audiences.
Ad Creatives
Some of my favorite designs I've done for client's LinkedIn Ads using Figma.
Social Media Posts & More!
Social media posts for various companies pages across channels such as Facebook, Instagram, LinkedIn, and more. I created these designs using Canva, Adobe Photoshop, and other editing softwares. Also featured are examples of LookerStudio reporting dashboards I've created for client's Paid Media initiatives and Email campaigns I've managed from start to finish using MailChimp.
Other Experiences...
Market Research
My professional journey has encompassed extensive market research experience, a cornerstone of my expertise. Through diverse roles, I've refined my ability to delve deep into market dynamics, consumer behavior, and industry trends, extracting insights that drive strategic decision-making. Notably, as a Marketing & Brand Development Researcher at AutoCar Trucks, I spearheaded comprehensive market analysis projects targeting market share growth. Utilizing data sources and analytical tools, I conducted a comprehensive assessment of competitor landscapes, consumer preferences, and emerging trends. This holistic approach unearthed invaluable insights into consumer behavior, fueling the development of data-driven strategic messaging and advertising recommendations. These insights were communicated to top management, demonstrating the potential of targeted marketing efforts to boost user traffic and digital engagement across various product lines. Leveraging tools like Google Analytics and Google Ads, I performed exhaustive trend analysis, identifying SEO-driven keywords and opportunities for campaign enhancement. My market research proficiency is a testament to my aptitude for translating raw data into actionable insights, shaping more effective and impactful marketing strategies.
Social Media Management
My journey in social media management is characterized by a strong blend of strategic planning, creative content creation, and data-driven optimization. Across various roles, I've demonstrated my ability to craft compelling and engaging online presences that resonate with audiences. From my time as an Analytics Manager at The Optimus Consultant Group, where I orchestrated a successful digital marketing strategy including social media management, to my role as a Digital Branding & Social Media Management Consultant at Farmer Case & Fedor, where I led digital branding initiatives resulting in consecutive increases in site traffic. I've maintained a consistent commitment to maintaining brand consistency and fostering engagement through strategic engagement tactics. My role has encompassed not only managing social media accounts but also delivering comprehensive reports, refining content strategies based on data insights, and amplifying online presence through SEO campaigns. My approach harmonizes creativity and analytics, resulting in a holistic social media management style that drives engagement, amplifies brand presence, and fosters meaningful connections with audiences.
Email Marketing
My email marketing experience is a testament to my ability to craft engaging and impactful digital campaigns. Throughout my professional journey, I've demonstrated a knack for leveraging this medium to effectively communicate with audiences and drive desired outcomes. As a Analytics Manager at The Optimus Consultant Group, I executed successful email marketing campaigns. By developing targeted content and strategically timed distribution, I nurtured meaningful connections with clients and prospects alike. This approach resulted in increased engagement and a boost in overall brand visibility. Furthermore, my proficiency in utilizing email marketing platforms allowed me to streamline processes and optimize campaign performance. By analyzing key metrics and refining strategies based on data insights, I consistently achieved improved open rates, click-through rates, and conversion rates. Through my email marketing endeavors, I've demonstrated my ability to create compelling content, engage audiences effectively, and harness the power of data-driven insights to refine and enhance campaign effectiveness.