The Full Story

About Me

Hello! I'm Victoria Dondanville, a proud San Diegan with a deep-rooted passion for marketing analytics and data-driven strategies. I've built a strong technical foundation in crafting growth-oriented digital campaigns by letting data lead the way!

I hold a Master's degree in Marketing Analytics and Data Science from The University of Alabama, where I maintained a GPA above 3.5, and a 4.0 in my major. I also completed a Business Analytics certificate from Wharton, gaining skills in descriptive, predictive, and prescriptive analytics. This comprehensive education has equipped me with a deep understanding of data analytics and strategic decision-making. Additionally, I earned a Bachelor's in Commerce & Business Administration, majoring in Marketing and minoring in Media from The University of Alabama’s Culverhouse College of Business, graduating Cum Laude. My time at the university was marked by academic distinctions like the Capstone Merit Scholarship and consistent recognition on the Dean's and President's Lists. I was also actively involved in leadership and community service roles, including UA's Freshman Forum Leadership Board, Pi Beta Phi Sorority's Homecoming Committee, Al's Pals tutoring, and the Manderson Women In Business Student Association.

My professional journey mirrors my academic dedication. In my role as a Graduate Teaching and Research Assistant for The University of Alabama's Marketing Department, I empowered students to navigate the Strategic Marketing Process for major national brands Papa John's and Cricket Wireless. Emphasizing customer journey mapping and effective communication, I imparted practical skills essential for successful marketing. As a Marketing and Development Research Analyst at Autocar Trucks, I orchestrated multichannel digital ad campaigns that elevated lead generation and revenue optimization. By harnessing tools like Google Analytics and Google Ads, I've driven impactful SEO-driven keyword research, enhancing campaign performance and fiscal efficiency. My internship with FOX Sports was another milestone, where I engaged in community outreach, gameday marketing, and video content management. Collaborating with executives across offices, I strategically optimized gameday schedules and organized player-run clinics, contributing to the growth of the USFL fanbase.

Currently, I work in Digital Marketing at Upgrow, a top agency in the San Diego area, where I manage client accounts across key PPC channels such as Google Ads, LinkedIn Ads, and Facebook Ads. In my role, I take ownership of a diverse portfolio of client accounts, consistently surpassing KPI targets and delivering exceptional outcomes! My approach combines strategic insight with a deep understanding of the digital landscape, proving to be a valuable asset in driving successful marketing campaigns.

Beyond academics and work, community service holds a special place in my heart. In 2019, I received a commendation from the San Diego County Board of Supervisors for "Tori Dondanville Day," a recognition of my dedication to volunteering. Accumulating over 350 volunteer hours, I've positively impacted young girls in my community and served as a role model. Thank you for visiting my digital space, and I look forward to connecting with you soon!

Mission

To leverage my expertise in marketing analytics and data-driven strategies to create impactful campaigns that drive growth and positive change. Through a combination of analytical insights and creative storytelling, I strive to help organizations connect with their audiences on a deeper level, fostering meaningful relationships and lasting impact.

Vision

To be a trailblazer in the digital marketing landscape, continuously pushing the boundaries of innovation and creativity. I envision a future where data and storytelling seamlessly intersect, driving strategic decisions and delivering value to businesses and communities alike. By embracing curiosity and the evolving digital landscape, I aspire to create campaigns that inspire, engage, and captivate audiences.