Career Summary

Victoria Dondanville, MS

Data Analyst | Digital Marketing Manager

Graduate Teaching & Research Assistant

The University of Alabama

Supported Dr. Voorhees in conducting Capstone Projects for MKT 487 course sections, guiding students through the Strategic Marketing Process consulting for national brands Papa Johns's and Cricket Wireless
Held office hours advising students of industry best practices and methods of their implementation
Programmed and graded student exams and assignments; Maintained confidentiality of associated records

Analytics Manager

The Optimus Consultant Group

Constructed new data management system utilizing CTE Biz & Microsoft Excel; Conducted trend analysis of company performance data, driving heightened organizational efficiency and optimizing revenue streams
Created impactful weekly analytics reports and presented data-driven recommendations to the CEO, resulting in improved lead generation and optimized informed decision-making in critical internal processes
Engineered successful digital marketing strategy leveraging SocialPilote, resulting in scalable implementation frameworks that contributed to month-over-month growth in website traffic and social media impressions

Marketing & Brand Development Researcher

AutoCar Trucks

Performed comprehensive market analysis research identifying success factors for market share growth
Formulated data-driven strategic messaging and advertising recommendations and presented findings to top management which increased user-traffic and digital engagement in ad campaigns across product lines
Conducted in-depth trend analysis using Google Analytics and Google Ads for SEO-driven keyword research

USFL League & Gameday Marketing Intern

FOX Sports

Spearheaded community outreach efforts; Organized player-run clinics resulting in USFL fanbase growth
Efficiently managed coach and player press appearances, gameday injury reporting, and crowd engagement initiatives including facilitating vendor relations and product merchandising for gameday sales on-site
Leveraged collaboration with FOX Sports executives to generate optimized gameday scheduling

Digital Branding & Social Media Marketing Consultant

Farmer Case & Fedor (Civil Litigation Firm)

Spearheaded firm's development and implementation of digital branding initiatives, resulting in consistent consecutive increases in site traffic
Managed company social media accounts, maintaining a consistent brand voice, and generating an increase in follower base through strategic engagement tactics
Provided regular updates and reports to clients, outlining campaign performance, highlighting achievements, and recommending strategic adjustments
Monitored and analyzed key performance metrics, utilizing data-driven insights to optimize content strategy, posting schedules, and audience targeting
Conducted SEO campaign for company LinkedIn profile, designed marketing collateral, and developed content to maximize online presence while monitoring resulting engagement levels